• Who is Aaron Kwok?

     

    My passions are advertising, strategy and all things digital. Looking to learn and develop my skills into a planner.

    I am currently on the CRM team at Cossette in Toronto as an Account Executive managing direct marketing production process for accounts such as TELUS, TD Canada Trust, and SickKids Foundation.

    I have several years of experience in the digital and mobile space from my various roles at RBC where I designed, developed and ensured the quality of content and final web products.
    Following that, I explored the digital and mobile industry working at Plastic Mobile, a mobile marketing agency, where I managed their social media and blog, researched and prepared mobile and digital marketing reports, and helped on RFPs and business developments.

    Expertise: Digital Strategy, Account Management, Communications Planning, Advertising

     

  • EXPERIENCE

    Cossette

    Account Executive - Nov 2015 - Nov 2016

    Client: TELUS, TD Canada Trust

    • Manage direct marketing production process including coordination of internal and client meetings, copy revisions and approvals (client and legal), estimate approvals, and workback schedules
    • Daily financial management such as coordination of billings, budgets, and dockets
    • Liaise with creative teams and internal resources to ensure that projects are running smoothly, on time and on budget
    • Research background information and follow client activities, their competitors and their industries
    • Manage production process for RFPs and helped out with new business pitches

    Cossette

    Account Coordinator Nov 2014 – Nov 2015

    Client: TELUS

    Cossette

    Account Management Intern Apr 2014 – Oct 2014

    Clients: TELUS, SickKids Foundation

    Adverything

    Advertising Blogger - Founder Dec 2010 – Jul 2014

    Adverything is an online space that I created that focuses on everything related to creativity, design and advertising. I get excited about all things advertising and feel the need to share my passion with the world.

    Achievements:
    Editors' Pick of Featured Blog of The Day - Bloggers

    Plastic Mobile - Havas

    Marketing Coordinator Jun 2013 – Aug 2013

    • Researched and wrote blog posts on mobile apps, news and events
    • Reviewed mobile-related research reports and articles and compiled information for monthly mobile reports on a daily basis
    • Mobile and Digital Market Research (mHealth, mPharma, mBanking, mCommerce, mShopping)
    • Managed Plastic Mobile's social media (Facebook and Twitter)
    • Business Development Research (industries: real estate, online shopping, hospitality)
    • Clients include: Loyalty One AIR MILES, Pizza Pizza Ltd., Royal LePage
    • Suggested an internal form of communication similar to Reddit for sharing content such as relevant mobile industry news and research.

    RBC

    Quality Assurance Analyst Jul 2012 – Aug 2012

    • Ensured the content and development of final web products were aligned to clients’ requirements and pass quality assurance tests 
    • Worked closely with IAs, front and back end developers, designers and off shore resources for quality control to ensure final work is of highest quality and conforms to client guidelines/requirements to expected standards

    RBC

    Web Development Support May 2011 – Aug 2011

    • Debug issues that arise with the performance of internal client webpages
    • Prepared over 6000 logos for RBC Brand Management in Adobe Illustrator, uploaded and entered related data for content management system
    • Designed and prepared training materials for new users

    RBC

    Quality Assurance Analyst May 2010 – Aug 2010

    • Developed MTP, test cases, executes tests, communicates with BSA & developers during defect analysis and fixing, documents test results.
    • Researched, designed and gave a presentation on Agile Software Development to the team
    • Prepared the web content template for RBC Capital Markets (Japan) Ltd. Website
    • Designed wireframes for internal RBC webpages using Visio
    • Worked closely with Front and Back-End Web Developers, Web & Graphic Designers and Information Architects.

    RBC

    Web Client Support Jun 2009 – Aug 2009

    • Worked in the WCCoE (Web and Components Centre of Excellence) group.
    • Responsible for providing training and client support during web migrations of several RBC web servers
    • Went on-site and worked on the migration of all content for RBC Wealth Management to the new content management system

    RBC

    Web Developer/Webmaster Jun 2008 – Aug 2008

    • Maintained and edited internal client webpages as per request by clients
    • Developed and executed business strategies for building and servicing web products that better align to the needs of the bank and clients
  • EDUCATION

    Western University

    Bachelor of Arts (BA) - Honours Specialization in Media, Information & Technoculture (MIT) and Certificate in Writing 2008-2012

    Leadership Positions:

    • HKC Publications Executive
    • AEOSA Communications Executive
    • SIFE (Enactus) Western VP Media
    • DECA Western Member

    Seneca College of Applied Arts and Technology

    Honours, Ontario College Diploma Creative Advertising 2012 – 2014

    Completed Integrated Marketing Communication (IMC) Plans for:

    • Duncan Hines Frosting Creations
    • IKEA Catalogue
    • SickKids
    • Royal Canin

    Exposed to the different aspects of Advertising Communications from Strategic Planning, Concept Development, Digital and Social Media Content Development/Management, Copywriting, Art Direction, Account Management, Applied Research, Public Relations.

    Activities: Mentorship Program

    St. Andrew's College

    High School Diploma 2004 – 2008

    Leadership Roles:

    • Head of House, Laidlaw House
    • Advertising Director, Outreach Committee
    • Platoon Commander and Lieutenant, Laidlaw Company of 142 St. Andrew's Highland Cadet Corps
    • Middle School House Captain
    • Chief Yearbook Editor, Yearbook Committee
    • Focus Festival of the Arts
  • SKILLS

    Digital Marketing

    Blogging

    Advertising

    Social Media

    Web Design

    Public Relations

  • LET'S CHAT!

    Toronto, Canada Area

  • CONTACT ME